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The Ultimate Social Media Image Size Guide 2026

The Ultimate Social Media Image Size Guide 2026

(Insta, FB, X, LinkedIn)

Hello, friends! Let’s be honest, has this ever happened to you? You spend an hour designing the perfect graphic… you upload it, hit ‘post’, and… your headline is chopped in half.

Man, it’s frustrating. It’s not your fault.

Welcome to the confusing world of social media image sizes. Every platform—Instagram, Facebook, X (Twitter), and LinkedIn—is like a picky eater. They all want their images served in a very specific way. And to make it worse, they keep changing the menu!

But don’t worry, I’ve got you covered. This is your one-stop, bookmark-this-page, ultimate cheatsheet for 2026.

Why Does Image Size Even Matter?

You might be thinking, “Can’t I just upload any photo and let the platform handle it?” You can, but that’s why your images look… well, bad.

  • 🖼️ The “Crop” Problem: If your image is the wrong shape (what we call ‘aspect ratio’), the platform will automatically chop off the top, bottom, or sides to make it fit. Goodbye, headline!
  • 🌫️ The “Blurry” Problem: If your image is too small, the platform stretches it to fit, making it blurry and pixelated.
  • 📦 The “Compression” Problem: If your image is too large (in file size, like 10MB), the platform will squash it down hard. This “compression” is what makes a clear photo look blotchy and lose its detail.

So, the Golden Rule is: Upload your image at the exact size the platform recommends. This gives you control, not the platform.

How Do I Get These Exact Sizes?

When I say you need an image that is 1080 x 1350 pixels, how do you do that? You can use a simple, fast, and free online tool. This is where I recommend a no-fluff tool like Imagereaize.store.

With a tool like that, you can:

  1. Upload your photo.
  2. Type in the exact pixel numbers from this guide.
  3. Click “Resize.”
  4. Download your perfectly sized image.
An online image toolkit dashboard showing various tools like resizer, cropper, and converter

Now, let’s get to the numbers!

Instagram Logo

Instagram Image Sizes 2026

Instagram is all about visuals, so getting this right is critical.

A person holding a phone showing a social media feed

1. Instagram Profile Photo: 320 x 320 px

Aspect Ratio: 1:1

Your profile pic is tiny and circular. Make sure your logo or face is right in the center, with plenty of “empty” space around the edges so nothing gets cut off by the circle.

2. Instagram Feed Post (Square): 1080 x 1080 px

Aspect Ratio: 1:1

The classic. You can’t go wrong with a square. It’s clean, and reliable, and you know exactly how it will look.

3. Instagram Feed Post (Portrait): 1080 x 1350 px (RECOMMENDED)

Aspect Ratio: 4:5

This is the secret weapon for more engagement. Why? It takes up more vertical space on a person’s phone screen. More screen space = people stop scrolling for longer.

4. Instagram Feed Post (Landscape): 1080 x 566 px

Aspect Ratio: 1.91:1

Honestly? Avoid this if you can. It creates ugly white bars on either side in your profile grid. It’s much better to crop your wide photo to a 1:1 square instead.

5. Instagram Stories & Reels: 1080 x 1920 px

Aspect Ratio: 9:16

This is the full-screen, vertical video standard. When designing for Stories, remember to leave space at the top (for the profile info) and bottom (for the ‘Send Message’ bar).
Facebook Logo

Facebook Image Sizes 2026

Facebook is more flexible, but its cover photo is famously tricky.

1. Facebook Profile Photo: 180 x 180 px

Aspect Ratio: 1:1

Same as Instagram. Upload a square, it will be shown as a circle. Keep your main subject centered.

2. Facebook Cover Photo: 851 x 315 px (Desktop)

Aspect Ratio: ~2.7:1

This is the most annoying image on social media. Why? It looks different on phones vs. computers. On phones, the sides get chopped off. So, keep all your text and important info in the center 560 pixels.
A laptop showing the Facebook homepage

3. Facebook Feed Post: 1080 x 1080 px (or 1080 x 1350 px)

Aspect Ratio: 1:1 (Square) or 4:5 (Portrait)

Good news! Facebook is a lot like Instagram now. A square (1:1) or tall portrait (4:5) post will get you the most screen space and engagement.

4. Facebook Link Post (Shared Link): 1200 x 628 px

Aspect Ratio: 1.91:1

When you paste a link, Facebook pulls a preview image. This is the size it’s looking for. If you’re a blogger, this is the “Featured Image” size you should be using.
X Logo

X (Twitter) Image Sizes 2026

X is fast-paced. Your images need to stop the scroll.

1. X Profile Photo: 400 x 400 px

Aspect Ratio: 1:1

Simple. A square that gets turned into a circle. Center your face.

2. X Header Photo: 1500 x 500 px

Aspect Ratio: 3:1

This is a very wide and short rectangle. It’s a panorama. Your profile pic will cover the bottom-left corner, so leave that area empty.

3. X In-Feed Post (Single Image): 1600 x 900 px

Aspect Ratio: 16:9

This is the standard “widescreen” TV shape. A 1:1 square (1080×1080) also works very well.

4. X Card (Shared Link): 800 x 418 px

Aspect Ratio: 1.91:1

Just like Facebook, this is the preview image that shows up when you share a link.
LinkedIn Logo

LinkedIn Image Sizes 2026

This is your professional “suit and tie” network. Looking sharp is a must.

1. LinkedIn Personal Profile Photo: 400 x 400 px

Aspect Ratio: 1:1

Use a clear, professional headshot. No party pics! This is your digital business card.

2. LinkedIn Personal Background Photo: 1584 x 396 px

Aspect Ratio: 4:1

Another wide, short banner. Don’t put text here. Use a simple, high-quality photo that represents your industry.

3. LinkedIn Company Page Cover: 1128 x 191 px

Aspect Ratio: ~5.9:1

This one is extremely short. It’s basically a thin banner. Your company logo and slogan work best here.

4. LinkedIn Feed Post: 1080 x 1080 px (Square)

Aspect Ratio: 1:1

Square posts perform best on LinkedIn. They are clean, professional, and stand out in the feed. A 4:5 portrait post (1080×1350) also works well.

The 2026 Quick Cheatsheet

For the pros in a hurry, here is the full list. Bookmark this post!

Platform Type Size (px) Ratio
Instagram Profile Photo 320 x 320 1:1
Instagram Feed (Square) 1080 x 1080 1:1
Instagram Feed (Portrait) 1080 x 1350 4:5
Instagram Stories & Reels 1080 x 1920 9:16
Facebook Profile Photo 180 x 180 1:1
Facebook Cover Photo 851 x 315 ~2.7:1
Facebook Feed Post 1080 x 1080 1:1
Facebook Link Post 1200 x 628 1.91:1
X (Twitter) Profile Photo 400 x 400 1:1
X (Twitter) Header Photo 1500 x 500 3:1
X (Twitter) In-Feed Post 1600 x 900 16:9
LinkedIn Profile Photo 400 x 400 1:1
LinkedIn Background Photo 1584 x 396 4:1
LinkedIn Feed Post 1080 x 1080 1:1
Guide based on 2026 recommendations. Always double-check the platform for the latest updates.

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